What Do Women Buy Online?
With women making up half of the global population, there’s no question that their online shopping activities play a big role in risingglobal ecommerce sales.
But what do women buy online? Unless your ecommerce store caters solely to the male gender, this is one statistic you need to pay attention to.
What do women buy online the most: top three categories
According to arecent surveylooking at women’s online shopping habits, products in the clothing and shoes category top the list of items they purchase online. Nearly half (49%) of all female shoppers worldwide say they buy these products over the internet.
Incidentally, fashion is also among thetop online shopping categoriesin the world, and is set to generate almost $1 trillion in revenue in 2023. If the United States is your main target market, you’d also be interested to know that only a slightly lower percentage of women (48%) there say they purchase clothing and shoes online.
Beauty rank next, with 34% of women worldwide listing it as a category whose products they purchase online. This is 15 percentage points lower than the 49% of women in the US saying they buy clothing and shoes online. According to a list of thetop beauty products, personal care and skin care are the two of the most-bought items in the category. With theglobal beauty industry market sizegrowing year after year, it’s certainly one line of products brands operating in adjacent sectors can think about branching into. Entertainment rounds out the top three products women buy online the most, with 26%.
什么女性购买在线最:电子、ph值吗armaceutical products, and other top categories
Electronics, groceries, and products related to pharmaceutics and children are also popular items female shoppers buy online, with 23% of them doing so for all of these categories.
Items pertaining to leisure, sport, and hobby also rank among the top items women buy online. Nearly one in five (19%) of them say they purchase these products on the internet.
Jewelry and accessories rank next, with 17%. Home and garden and automobile parts and accessories are the two other product categories women shop for online, with 15% and 11% of them doing so, respectively.