YouTube Age Demographics
排名中top social media platformsin the world, YouTube is popular among both consumersand businessesalike. There’s no question that, as a brand owner, if you’re looking to expand your reach and increase sales, you need to be doing so on YouTube. But just how much effort should you put into it?
This depends on yourtarget audienceand its usage of the video-sharing platform. To better understand this, you need to have a clearer picture of the age demographics of YouTube users.
YouTube users by age
According to thelatest dataon YouTube age demographics, as many as 20.7% of all YouTube users are adults aged from 25 to 34. This can be broken down into 8.8% females and 11.9% males. This is also the age group with the highest number of YouTube users.
The second-largest age group is 35 to 44, with 16.7% of YouTube users in this range. Similar to the 25-to-34 age group, there are more male users (9.1%) than females (7.6%). Together, these two biggest age demographics of YouTube users make up 37.4% of the total. In other words, more than two out of every three users of YouTube are between the ages of 25 and 44.
The high usage of YouTube among adults makes it a good platform for businesses with a target audience in this age range to market to. Whether it’s running paid ads on channels frequented by your buyers, collaborating withYouTube influencerst,或者发布自己的视频o market your brand and product, including YouTube in yourvideo marketing strategyis an effective way to grow your brand.
The data analyzing YouTube age demographics also shows that the platform is relatively popular among young adults. In fact, 15% of all YouTube users are from 18 to 24 years old, with also more males than females making up this age group.
According to the breakdown of YouTube users by age, the platform isn’t frequented as much by older consumers. Just 11.9% of YouTube users are aged 45 to 54. The two oldest age groups, 55 to 64 and 65 and above, make up just 8.8% and 9% of all YouTube users, respectively.