When Do People Shop Online?
As an ecommerce business owner, understanding consumers’ shopping habits can help to craft an effective sales andmarketing strategy. Aside from knowingwhy people shop onlineandwhat they purchase when they do, it would also come in handy to know what the biggest online shopping days and times are. In other words—when do people shop online?
当人们网上购物最吗?
According to arecent report, the biggest online shopping days of the week in the United States are Friday, Saturday, and Sunday. The report uses an index as a measurement and comparison tool, with an index of 100 being the average. It shows that Saturday comes out on top as the most popular day to shop online, with an index of 118, followed by Friday and Sunday, with 105 and 101, respectively. What this means is people purchase items online more than they usually do on these three biggest online shopping days, with a lot more doing so on Saturday.
With regard to the least popular days to shop online, Wednesday and Tuesday take the crown, with indexes of 89 and 92, respectively. Thursday and Monday have indexes of 95 and 100, respectively.
In other words, online businesses that want to spur sales may want to consider boosting their online presence (be it viasocial media marketing, paid ads, or other channels), on Fridays, Saturdays, and Sundays. Abandoned cart emails can also be scheduled to go out on these days to optimize conversions and remind customers they have pending items in their shopping carts.
Getting into specifics and knowingwhat time of the day online shopping peakscan help to further fine-tune your sales strategy. The same report shows that in the US, 1 p.m. and 2 p.m. are consumers’ favorite times to shop. They have indexes of 151 and 149, respectively. This is followed by the hours just before and after, at 3 p.m. (with an index of 145), and 12 p.m. and 4 p.m. (142).
Evenings are also a relatively popular time to shop, with the index registering at 134 at 9 p.m. and 133 at 10 p.m. The report also notes that evenings are also whenmobile commerce salesrise the most, with many consumers preferring to check out with payment methods that do not require them to key in their card details.