US Smart Home Statistics (2018–2025)
From doorbells to lighting and refrigerators, the adoption of smart home devices in the US has been on the rise. Consumers’ increasing usage of them, coupled with the possibility to shop via products like smart speakers, make them very relevant to any ecommerce business today.
So whether you’re looking tostart an online businessor are already anecommerceentrepreneur looking at new marketing opportunities, the smart home device market is a sector you need to place close attention to.
The latest smart home statistics from a survey show that as many as60.4 millionhouseholds in the US are actively using smart home devices in 2023, which is defined as using them at least once a month.
This is 3% more than in 2022, during which 57.4 million households were using smart home devices.
The number of households using smart home devices in 2023 represents 46.5% of the total number of households. In other words, this year, nearly half of all families interact with a smart home device every month.
美国智能家居市场的增长
To understand just how quickly the US smart home market has grown, we only need to go back a few years.
Smart home statistics show that in 2018, 29.5 million households were using smart home devices—around half of what there are today. This is forecasted to continue growing in the coming years, reaching 64.1 million by 2025. By the same token, the percentage of households using smart home devices will also increase and is projected to more than double from 23.1% in 2018, to 48.4% in 2025.
Experts attribute this growth to an increase in time spent at home and advancements made in technology, including improvements to natural language processing and improved integration among smart home devices.
If you’re hoping to leverage the increasing penetration of smart home devices to grow your business, analysts recommend prioritizing building trust and providing value for your customers. This is because privacy and security issues remain one of consumers’ top concerns when using these devices.
Despite the growing number of households using smart home devices, statistics show a slowdown in the market’s growth rate. The biggest year-over-year increase in the surveyed period came in 2018, when the US smart home market skyrocketed by 54.6%. By 2025, it will have fallen to 2.8%.