Pinterest Users by Country
Pinterest is one of thefastest-growing social media platformsin the United States. But how many Pinterest users are there in the US, and how does that number compare to other countries?
If you’re thinking about crafting aPinterest marketing plan, knowing the breakdown of Pinterest users by country (especially yourtarget market) gives you an idea of how much effort you should be dedicating to the platform.
Here’s a look at the latest distribution of Pinterest users by country.
Pinterest users by country in 2023
As of Q4 2022, there were450 million Pinterest users worldwide. But where are they located?
According torecent dataranking Pinterest users by country, the United States is home to the highest number of Pinterest users, with 90.1 million. For a clearer perspective, this is less than thenumber of InstagramandTikTok usersthere, which total 168.6 million and 116.5 million, respectively.
This figure also represents around 26.5% of the US population, which means that just over one in four consumers in the US are active users of Pinterest. Breaking this down further, we see that the gender demographic of Pinterest users in the US is skewed heavily toward females—as many as 83.3% of Pinterest users there identify as women.
The number of Pinterest users in the US is also nearly three times that of Brazil, which ranks second on the list analyzing Pinterest users by country. There are around 34.2 million Pinterest users in Brazil, the highest of any South American nation.
This is followed by Mexico and Germany, with 23.6 million and 16.8 million, respectively. France rounds out the top five on the list breaking down Pinterest users by country, with 12.7 million. The United Kingdom follows close behind, with 10.1 million. Currently, these are the only countries with over 10 million Pinterest users.
Canada and Italy are not too far behind the top six. Both countries have over 9 million Pinterest users. Spain follows, with 8.1 million, before Colombia rounds out the top 10, with 7.4 million active Pinterest users.
Of the 10 countries on the list ranking Pinterest users by country, half are from the Americas and the other half are from Europe.