千禧一代的网上购物的统计s
With more than2.5 billion online shoppersfrom all corners of the world, the demographics of digital consumers are wide and varied. As anecommerceowner, it’s important to understand what yourtarget audienceenjoys to be able to cater yourdigital marketing strategyto their preferences.
Recent millennial online shopping statistics show that this demographicmakes up 30%of the digital shopping population. But what do millennials buy online?
Millennial online shopping statistics: What do millennials buy online?
According to the latest millennial online shopping statistics, the top products that this group of consumers (defined by the study as those currently aged 25 to 40) purchase over the internet are related to clothing and shoes.More than half (59%) of millennialssurveyed say they acquire these products online. Incidentally, fashion is thebiggest online shopping category worldwidein 2023, with total revenue expected to hit $990 billion.
This is followed by entertainment products, which 44% of millennials say they buy online. Items in the beauty and electronics categories follow, purchased online by 43% and 42% of millennials, respectively.
These popular categories should come as no surprise, given that theconsumer electronics marketis expected to hit $666 billion in 2023. Theglobal beauty industry marketis also growing and is forecast to hit $571.1 billion in 2023. If you’re thinking aboutstarting an online businessin this sector, it may interest you to know that personal care tops the list of themost popular beauty productsconsumers purchase.
Children’s products and items related to leisure, sport, and hobby round out the top six shopping categories for millennials—39% of them say they buy these products online. Groceries follow, with just over one-third (36%)of millennials saying they purchase these items online.
Here are the other top products millennials shop online for and the percentage of millennials who do so:
- Pharmaceutical products: 32%
- Automobile parts or accessories: 29%
- Home and garden: 29%
- Jewelry and accessories: 28%
As these millennial online shopping statistics show, ecommerce is extremely popular among this demographic.专家说this is because having grown up in a digital world, millennials tend to be very tech savvy. This is certainly evident when comparing their online shopping behavior to that of baby boomers. For instance, an analysis ofbaby boomer spending habitsshows that much fewer of them shop online, independent of the product category.