Cart Abandonment Rate by Industry
Whether it’sbounce rates,add-to-cart rates, or any other metric,average conversion rates of ecommerce brandsvary from industry to industry. This means that knowing what targets to set for your business will depend on the sector you’re in. Here’s a breakdown of the different cart abandonment rates by industry.
Cart abandonment rate by industry
Recent datastudying cart abandonment rate by industry shows that, as of March 2023, the sector with the highest cart abandonment rate is beauty and personal care. At 84.9%, this means that more than four out of every five people arriving at an online store selling beauty and personal care products leave the site without purchasing anything after having added items to their shopping carts.
This is one of the highest cart abandonment rates the beauty and personal care sector has seen over the past 12 months. Its lowest rate came in November 2022, at 80.04%. Its rate shot to 85.22% in January 2023, the highest point from April 2022 to March 2023, before falling slightly to 84.98% the following month.
According to the list analyzing cart abandonment rate by industry, the home and furniture sector follows in second place, with a rate of 80.99%—just 3.91 percentage points behind beauty and personal care.
This is followed by the fashion, accessories, and apparel industry, with 78.93%, and the pet care and veterinary services industry, with 72.4%. In other words, around three out of every four shoppers arriving at online stores in these two industries do not complete their checkouts after adding items to their baskets.
Fifth on this list analyzing cart abandonment rate by industry is luxury and jewelry, with 71.39%. This sector has experienced huge fluctuations in its cart abandonment rate over the past year. Its lowest rate of cart abandonment, registered in December 2022, was 68.99%. Just a month later, in January 2023, it surged to 78.81%—a 9.18 percentage point difference.
Multi-brand retail follows, with a cart abandonment rate of 68.87%. According to this list studying cart abandonment rates by industry, the sectors with the lowest (and best) rates are consumer goods and food and beverage. Fewer than half of all shoppers on these online stores abandon their carts.