TikTok Age Demographics
Even though TikTok was launched only in 2016, it’s been lightning quick at attracting users and currently features among themost popular social media platformsin the world.
这还不是全部。这也是fastest-growing social media network, ahead of the king of social media, Facebook, and even ranks among consumers’favorite social media channels.
Given its reach and influence, arming yourself with key TikTok user statistics is key to creating an effective marketing strategy on the platform. To that end, one key piece of data you need to know is the age of TikTok users.
TikTok age demographics: breakdown
TikTok has always been known to be especially popularamong the younger generation. But to what extent?
According torecent researchstudying TikTok users by age, a large majority of TikTokers are between the ages of 18 to 34. More specifically, 71.3% of all TikTok adult users—or nearly three out of every four—fall within this age range. Altogether, this makes up close to 750 million TikTok users worldwide. Breaking this down further, we see that a larger proportion of adult TikTok users are aged 18 to 24—38.9% (409.1 million users) compared to 32.4% (340.3 million) that are aged 25 to 34.
These TikTok age demographics show that If young adults are among your brand’starget audience, marketing and having a presence on TikTok is likely to go a long way in terms of connecting with buyers.
The third-largest age group of TikTok users is those aged 35 to 44, with 15.6% of them belonging to this range. They constitute 164.5 million adult TikTok users. Despite being the third-largest age group, it still represents fewer than half of the number of users in the two-largest age groups of 18 to 24 and 25 to 34. This shows a stark fall in the app’s popularity among users this age, and further highlights TikTok’s significantly more widespread use among younger consumers.
These numbers on TikTok’s age demographics also show that as a general trend, the percentage of people using TikTok falls with age. For instance, just 8% of adult TikTok users aged 45 to 54 use the app. This number falls to just 5.1% for those aged 55 and above.