在美国的Twitter用户
Given that the US is top on the list ranking thenumber of Twitter users by country, it’s clear that Twitter is a platform US businesses should be marketing on if they’re serious about growing their reach.
But before you jump right intousing Twitter for your business, there are a few keyTwitter statisticsyou need to know about to better guide your strategy. This starts with answering the question: How many users does Twitter have in the US?
How many US Twitter users are there?
According torecent data, there are expected to be 56.9 million Twitter users in the US in 2023. They represent 18.7% of all internet users there. In other words, nearly one out of every five people who use the internet is also an active user of Twitter.
This year’s number of Twitter users marks a slight 1% annual decrease from 2022’s 57.5 million. In fact, the data shows that the number of Twitter users is set to decline between 2021 and 2026.
In 2024, analysts predict a 0.9% annual decrease, to 56.4 million users. This is forecast to dip by 0.5%, to 56.1 million, in 2025. In 2026, experts expect the number of Twitter users in the US to dip fractionally by 0.1% while holding relatively steady at 56.1 million. From 2021 to 2026, Twitter is projected to lose around 1.7 million users, with an average annual growth rate of -0.08%. Put differently, Twitter is expected to lose 0.08% of its user base in the US every year from 2021 to 2026.
Industry analysts attribute the shedding of the number of Twitter users in the US to news fatigue. They say that many who had signed up for the platform in 2020 and 2021 had done so to stay up to date with the COVID-19 pandemic and the 2020 US presidential election. But they are now said to be leaving to search for other content elsewhere.
Despite the decline in the number of Twitter users in the US, the micro-blogging site is still a powerful platform for brands to market on. Users spend an average of34.8 minutes per dayon Twitter, one of themost popular social media sites in the US.