Number of Facebook Users in the US (2018–2027)
There’s no question that one of the most effective ways for brands to gain awareness is throughsocial media marketing. As themost popular social media platform, it is crucial for Facebook to be a part of the larger marketing strategy.
But before you beginmarketing on Facebook, you need to gain a better understanding of its demographics in one of its biggest markets. This starts with answering the question: How many people in the US use Facebook?
How many people in the US use Facebook?
Thelatest statisticsshow that there are expected to be 242.86 million US Facebook users in 2023. This is defined as the number of internet users in the US who log into their Facebook accounts on any device at least once a month.
The number of Facebook users in the US has been increasing in recent years. In fact, in 2018, this figure was 219.77 million. This means that in just five years, Facebook increased its US user base by over 20 million.
The number of US Facebook users is expected to continue rising in the coming years, growing at an average of 1.75% from 2023 to 2027. Estimates put the number of Facebook users in the US at 260.79 million in 2027.
Given its growing user base, it should come as no surprise that Facebook is thetop social media marketing platformamong businesses. Thenumber of active advertisers on Facebookhas also been rising year after year, with the latest figure at 10 million worldwide.
US Facebook users’ preferred device
Aside from knowing how many people in the US use Facebook, it’s also important to know how they’re using it. Specifically, it helps to know what device they’re accessing it with as it can affect a brand’sFacebook advertising costsand strategy.
Recent datashows that nearly all US Facebook users (97.4%) use the platform via their mobile phones. In fact, as many as 68.7% of them access their Facebook accounts exclusively on their phones.
Computers like desktops and laptops are the second-most popular device used to access Facebook in the US. Even then, many users prefer to alternate between using their phones and computers to access Facebook, with nearly three in 10 (28.7%) doing so.
相比之下,只有2.6%的Facebook用户US access their accounts exclusively on their computers.